Thursday, 21 August 2014

Work or pleasure, access to the internet is a must

'Internet' by transCam
under a CC license
It is that time of the year that colleagues, friends and myself have just been, currently are or plan to be on holidays. I couldn't help but notice that although most clearly state that they plan to "switch off", all be a few actually mean "do something different to work, have fun but keep in touch". And by that, they mean via social media, skype/viber/whatsapp/hangouts/etc., e-mail and the other digital means of communication.

WiFi accessed internet tends to be mainstream in hotel/ rooms, bars, cafes, and - practically - "everywhere". Yes, I've come across free internet access facilities in small and far away places (and, needless to say, I found that pleasantly surprising). On top of that, most smartphone owners tend to have a kind of data plan on their contract.

While the demand for internet connectivity itself is sufficient to explain the corresponding market development, I wonder how come people have shifted their habits so much. I mean, yes, people did use to send postcards in the past but that was about it. Were there "communication needs" to be satisfied that were technologically impossible to address? Or did the needs develop after the right technologies emerged? Is it a trend or is it here to stay?

This time, I'll leave it at this point. There have been opinions on that (and some research, as well) but I find it is still premature to write a bottom line, yet :-)

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