Trialability is key to adopting the right innovations

Trialability is the possibility that a client or a user, in general, is given to test a particular product for a finite amount of time in order to test its characteristics and, ultimately, its suitability for a set purpose. Trialability has long been recognised as one of the 5 factors influencing the adoption rate of innovation.

'Mannequin in Venice Shop Window'
by Michael Summers under a CC license

Indeed, trialability is normally available for a wide range of products and services and is not restricted solely to the innovative ones. Depending on the country, common goods, such as clothes, video games, household equipment, electronics, etc. can be tried for a short time and then returned for a refund if they are unsatisfactory. Rules do apply for this process, e.g., goods need to be returned in good condition. I've also heard of gallery owners that give their potential customers the possibility to "try" paintings or other art objects in their premises for a while before finalising their purchase. Such practice is also becoming increasingly common in high-tech, high-price equipment, such as digital cameras, camera lenses, etc.

Manufacturers of industrial equipment typically offer trial leases of their equipment to potential clients, possibly offering a pilot scale piece of equipment or provide access to actual scale equipment within their premises.

Software products also follow that trend with developers offering feature-limited trial versions, full-featured but limited time trial versions or online trial versions.

The benefits of trialability come at a cost, which corresponds to the cost of making and providing a trial version of the real thing together with a reasonable level of support.

But what happens with products that normally require considerable customisation before becoming fit for the client? And since trialability is a sought feature for innovative (and regular) products that, however, comes at a cost, does it actually hinder new small players entering the innovation game?

Using technology to improve communication during crises

'Hotline' by Alex under a CC license

Despite how advanced mankind may look, when disasters strike disruptions do take place and, sometimes, human lives are put at risk (the earthquake in Nepal being a recent major such natural disaster). Regardless of the type of disaster, communication is essential both for the people in the affected zone and for the staff of the response teams.

Under normal circumstances, in or close to urban areas, voice and data communication are not normally a problem, even when demand is high as, for instance, happens in big concerts, conferences or other major events.

But what are the challenges at the time of a major disaster? Are we ready to put the technology we have available into the best possible use in order to handle the crisis in the best possible way?

Cloud automation and the internet of things

'Robot' by Christelle
under a CC license

Day-by-day, our lives become increasingly digital. With internet gaining share in our everyday routine it was inevitable someone would start interconnecting our network-capable devices (for which I think I've written about before...).

At the beginning, things were a bit basic. For instance, being able to check our cloud-based mailbox and our automatically synchronising cloud-residing files from all our devices (desktop, smartphone, tablet, etc.).

Then cloud application upped their intelligence a notch. It became - for example - possible to send somebody an email proposing a meeting date, the cloud service would add that date on the recipient's calendar and the recipient's smartphone would remind the user on time for the proposed meeting.

With more-and-more web services, programs and devices having public APIs, cross-application functionality has taken off and the user mashup potential has become evident. It may sound complicated but the fact is that it can simplify our daily lives (and - possibly - increase our geek level, too!). It is now possible to check on and control web applications in order to achieve things that in the past would require a separate web service, app or program.

Let's take IFTTT as an example (IFTTT stands for 'If This Then That', by the way - do check their website!): A user can choose amongst a large list of web services, devices with web output, smartphone events, etc. and when something specific happens to cause a reaction. For instance, User1 can set IFTTT to monitor the Twitter posts of User2 and when a new tweet is posted, IFTTT can send an SMS to the mobile of User1 or email that post to User1's email, etc. Interesting? It can get better. Imagine using it for networked devices, such as a networked thermostat (e.g., a Nest thermostat) or a networked light installation (e.g., Philips Hue) or a signal-producing usb device (e.g., Blink(1)), etc. For instance, you can increase the temperature at home when leaving work or set the lights to the bright setting when an incoming call comes from work. All of a sudden, it is possible to achieve automation that, albeit simple, would be next-to-impossible to do (cheaply) a few years ago.

Needless to sat that IFTTT is not the only player around. Zapier, Yahoo Pipes, We Wired Wed, Cloudwork and others - many others - are available, some for free, some at a cost. I feel certain that more will follow. I believe that what we are seeing is the early days of automation for the masses :-)

Of course, by interconnecting devices and services we are exposing an even larger part of our (real) lives to third parties. This, inevitably, implies risks. Rogue or simply irresponsible service providers may opt to sell our personal data, hackers may gain control of our smartphones, lights, etc. Our privacy may be compromised in ways that may not be immediately obvious, perhaps to directions that we wouldn't really want.

As always, innovation, in itself, is not good or bad. It is just something new. It is up to us to find the best way to use it. To strike the right balance. To shape the market into the form we want, placing the right safeguards and, ultimately, to make our lives a bit better (or funnier... or geekier...), while keeping us on the safe side.

Disclosure note (and some of the usual 'fine print'): I am not affiliated to or have received any subsidy/grant/benefit in return for this post from any of the companies, whose products are mentioned above. Mentioning, in this post, a product or a service is not meant to constitute an endorsement (as I have not, personally, used all those products). The names of the above mentioned products and services are property of their respective owners.

Photography: the never-ending possibilities

'Camera 003' by Shutupyourface
under a CC license

Camera technology has been rapidly evolving through the years. Yes, I 've written before about that. But change is constant and multilevel. I believe that, to some extent, it is driven by the need to diversify in order to satisfy niche needs, rather than to achieve market domination.

True, some emerging products integrate improved technologies that ensure that the usual camera functions are carried out in a faster, more efficient or more user-friendly way. Better focusing speed, higher low light sensitivity with less image noise, larger sensors, smaller or lighter bodies, environmentally sealed cameras, stabilised lenses or sensors, are examples or improvements that aim the conventional photography experience.

But there, within the sea of consumer products, there are some few that aim at the curious child within us. Take a look at the Panono camera, for instance. It employs mostly conventional hardware, cleverly stitched together to produce 360 deg panoramas in fun way.

And then there are those small "wearable" cameras, such as Autographer, mecam, Narrative, etc. Also action cameras, such as GoPro, which are usually mounted on bikes, helmets, shoulders, etc.. And, of course, there is Google Glass which has put on the spot yet another camera niche.

Further to these examples, above, some have chosen to use conventional technology in an uncoventional way. For the shake of the argument, here are some vivid examples (in no particular order):

1. A camera mounted on the back of the head of an arts professor, so as to take snapshots of whatever lies behind him at regular intervals. 
2. A single fast action camera (a GoPro in this case) used to mimic the bullet time effect, which was made widely know in The Matrix movie (clip).
3. X-ray snapshots of nature-like compositions.  Well, that's not exactly conventional for most people but it uses technology that has been available for quite a few decades.

I'm sure one can go on for longer on the topic of photography niches (HDR photography, IR photography, pinhole camera photography, light field cameras, even Kirlian photography) but my point is that, in photography, technology - while multiplying possibilities - have never seriously hindered creativity.