|'Travel' by Vasile Hurghis |
under a CC license
Service integration is not a truly novel thing but the steps we 've been seeing so far were rather timid. Some, such as the code-sharing flights of different airlines, are well established as a practice. Package holidays and all-inclusive resorts also have a long history in most places. Others, such as booking travel chains consisting of, say, airport parking - flight - car rental - hotel, are a bit newer.
Judging service integration as a practice depends on what vantage point one chooses. For the traveller, the emphasis is usually on the convenience factor. Things may seem differently, however, if one chooses to focus on value or the impact on the ecosystem of businesses (or the ecosystem in regions, including people and businesses) affected by this practice.